Years ago when autoresponders were first used by marketing mavens, they were often used to sell. The autoresponder was part tip and mostly a sales pitch. This worked for a while, but I can guarantee you it won’t work anymore. These days, it’s all about content. High quality, helpful advice and great content. Make sure that your autoresponder is 99% helpful or entertaining content and only 1% marketing. In fact we don’t even really market in our autoresponder. Instead, we invite folks to contact us for a free 30-minute consultation. Remember the call to action. Each autoresponder should have a call to action without being overly salesy. You’ll keep your readers a lot longer that way and create a fantastic marketing funnel of loyal and buy-ready followers.
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